Your Challenge
Developing a truly integrated, up-to-date
marketing strategy is key to unlocking genuine
growth opportunities in your organisation.
Yet lack of time, resources and even
capabilities mean that developing and
delivering this kind of strategy is hard.
Our Mission
We aim to give you the time, resources and
expertise to create a holistic marketing strategy,
aligned to your core values and mission, which
will help you achieve your targets, promote
a positive image in your community, and help
your organisation grow.
How Can GMP Help You?
Whether you’re looking to assess your current marketing strategy,
develop a new one more aligned to your organisation’s goals,
or simply execute on your marketing plan, we can help.
Discovery.
We’ll meet with key staff to discuss your goals and assess your current strategy.
This will include a full audit of your existing marketing strategy, assessing both its strengths and its weaknesses, with a series of recommendations for improvements.
Strategy.
We’ll work with you to develop a brand new, fit-for-purpose marketing strategy. This will align to your core values and mission, and we’ll mentor your staff to ensure it is successfully and consistently integrated across your organisation.
Delivery.
We’ll help you implement your current or new GMP marketing
strategy. This includes planning
and producing content, developing social media assets, and creating
and implementing successful
digital marketing campaigns.
“At a vital time for student recruitment we found the expertise and input from GMP invaluable. Through a collaborative approach we created a clear marketing strategy for the college which is now having a positive impact on student recruitment.”
Emma Beal
Assistant Principal Curriculum, Quality & Market Development, Northern College
Why Work With GMP?
In a word: Expertise
Not only do we work with marketing teams, but all our partners have a long history of working within marketing teams – particularly in the Further Education sector.
This means we’ve experienced your challenges from the inside, making us uniquely placed to assess your current marketing strategy, develop a new and improved one, and then work with you to successfully deliver it.
Check out our credentials.
John Gray
John is a Chartered Marketer with over 25 years’ marketing experience in both B2B and B2C at international, national and regional levels, including 18 years at executive team level. His expertise includes business development; corporate strategy; customer success; and marketing & brand strategy.
Jim Manning
Jim has more than 15 years' experience working in both management consulting and in marketing. An MBA graduate, Jim’s areas of expertise includes advertising planning; corporate strategy; customer experience; digital marketing; marketing strategy; social media strategy and delivery.
Sally Steadman
Sally is a Chartered Marketer and CIM Fellow with more than 20 years’ experience in marketing, including over 10 years at senior leadership and board level. Her specialist areas of expertise includes business development; corporate strategy; marketing;
and partnership development.
Ben Owen
Ben has over 16 years experience as a leader in the Further Education sector, and is a former national policy lead member for SEN. His areas of expertise include business development; labour market information in curriculum planning; student recruitment;
and student support.
“GMP provided an excellent service in both reviewing our current marketing strategy and campaign activity following a recent college merger. After conducting internal research, they presented us with considerations on taking a different approach to how we think about marketing and the changes we can
make to maximise our engagement opportunities. Some real takeaways that we have immediately adopted.”
Jo Withers
Principal, Harrow College
(HRUC Group)
By Partnering With GMP,
You’ll Gain…
Access to experts who really understand strategic marketing,
and who are committed to offering you a new, holistic approach,
along with mentoring your staff to implement it.
Confidence that your marketing strategy is now fit-for-purpose,
making it far more likely that you won’t fail to hit your goals and
contribute to your organisation’s mission and goals.
A genuinely fresh and exciting marketing strategy that your whole
organisation can rally around, providing a foundation for success
both now and in the future.
