"The report gives us useful insight to hone our adult marketing strategy and ensure we’re engaging in the right way, with the right audience, at the right time. It helps to provide a baseline for discussions with stakeholders and allows us to see how the local picture compares to national trends.”
Jordan Merrick
Group Head of Market Insight, Luminate Education Group
ABOUT REACHING ADULT LEARNERS
Reaching Adult Learners is a new report offering a wealth of insights on what adult learners want, and how well FE colleges are meeting it. By surveying both learners and providers, and providing key takeaways and a series of recommendations, this unique research offers clear guidance for any provider seeking to improve their marketing strategy and engagement to this critical audience.
ABOUT THE RESEARCH
We surveyed 2,475 adult learners to get insights on questions such as why they enrolled, how they researched colleges, and what is most important about their course.
We held eight focus groups to get in-depth responses to questions about colleges and courses, so giving us qualitative insights that
compliment the survey.
We surveyed 22 providers representing 38 colleges, getting insights on their strategy, spending, targets, prioritisation, and advertising effectiveness when marketing to adults.
“The report has come at an ideal time as we work on a specific adult marketing strategy for the College. The recommendations will form the basis of this. The report provided assurance that we are doing a lot of the right things, along with fresh ideas and interesting findings to consider for the future.”
Sean Howitt
Head of Marketing & Communications,
Solihull College
HOW CAN YOU GET A COPY?
The standard cost for FE providers for the full 45-page report, along with the appendix containing all the metrics from the surveys, is £1,495+VAT.
However, we're offering an early bird rate until 31st January 2026.
Fill out the form to express interest, and we'll be in touch shortly.
“Quality research asking the questions you genuinely want answers to."
Dan Beale
Marketing and Communications Manager,
The Sheffield College